A pinned scroll hero for a bindery built on the concertina-book component: under a serif headline, an intro, an Arrow Pill and an underline link sits a folded book whose pages carry one wide photo printed across the whole strip. Scrolling down turns into sideways travel, and each page unfolds in 3D from a tight zigzag pile on the right, catching light and shade on its folds, until the picture lies flat and unbroken. Every book setting passes through the book prop; the pinned stage clears the viewport's bottom toolbar and reduced motion shows the flat pages in a swipeable row.
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