A pinned scroll hero for an expedition company. A giant heavy word is cut out of the page surface as a window onto a full-bleed mountain photo, with a quiet eyebrow above it. As the visitor scrolls, the camera flies into the first letter on an exponential zoom, the photo drifting closer more slowly for depth, until the landscape fills the frame; then the heading, intro, an Arrow Pill and an underline link settle in over a soft scrim at the lower left. Built on the type-window component; reduced motion shows the open photo with the copy.
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