Logo Collapse

A stack of shots flicked through, collapsing into your mark, and the wordmark landing beside it. One card holds the middle of the frame and cuts to the next shot, each smaller and each held for less time than the last, so the sequence winds itself up instead of running at a constant clip. Nothing cross-fades and nothing tweens between shots — the reference holds each card at a fixed size for its whole beat and then cuts, which reads as a stack of prints being dealt rather than as a zoom. At the end of the run the card cuts to a plain tile with the mark on it, the mark overshoots its resting size by a third and settles in three frames, the tile goes, and the mark steps aside twice to make room for the word.